To all the people
out there.

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The ones who go against the flow.
The outsiders. The curious.
To those who feel free to be themselves.

This is a call for you.
To embrace your creativity.
To be boldly and authentically you.

However you choose to express yourself,
whatever journey you’re on,
Napapijri is the fellow traveller
to your adventures,
from a backpack full of memories
to jackets that tell a story.

Because it’s not about the destination,
it’s how you discover,
the city, the outdoors,
Explore what you are made of.

Be bold.
Be authentic.
Be out there.